Biggest commercial deal in Leeds football history
Celton Manx has signed a multi-year partnership with Leeds United Football Club, with its new global sports betting brand SBOTOP ("S B O Top") becoming the club's principal sponsor.
In the largest commercial deal in the club's history, the SBOTOP logo will feature on the front of the white shirt from the start of the new premier league season.
it will also be on training wear, the digital perimeter info panels and on the backdrop to media interviews.
Celton Manx/SBOTOP executive director Bill Mummery says he's "thrilled" to enter into a relationship with Leeds "with their rich heritage and enormous fan base".
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