Potential discussed at Industry Day
The Island is to be advertised as a great destination for a family holiday, as well as the more traditional over-55-year-old market.
Just one of the items discussed at the annual Tourism Industry Day at the Villa Marina yesterday.
One of the guest speakers was Tony Berry from the National Trust.
Head of Visit IOM Angela Byrne says the National Trust is a great example of how to adapt to customer expectations.

Isle of Man inflation eases slightly to 2.8% in October
Progress on autism strategy welcomed
Paper car tax discs cost DOI £7,500 each month
Just over half the vehicles examined were defective