Visit Isle of Man says 500,000 annual visitors may be within reach sooner than expected
The Isle of Man could reach its long-term tourism target earlier than expected.
Visit Isle of Man says it’s on course - and may even surpass - its goal of attracting 500,000 visitors annually by 2032.
A renewed marketing campaign launched late last summer focused on the Island’s unique stories, culture, and folklore.
And this year, a series of major anniversaries - including 200 years railways - is expected to drive further interest.
Chief Executive Deborah Heather says those milestones create a real opportunity to boost the visitor economy:
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