DEFA boss wants local produce to stand out
A new initiative is seeking to make it clearer for shoppers to purchase genuine Manx meat.
The Department of Environment, Food and Agriculture is launching a charter for meat suppliers who rear and slaughter their products 100% locally - with those who do being given a clear, universal label of provenance.
Suppliers who sign up to the charter can also have samples scientifically analysed to verify their authenticity.
DEFA Minister Geoffrey Boot says it will be a 'great marketing opportunity' for butchers, and make it easier for consumers:
Consultation open on plans to formally recognise the heritage of Douglas Head
Drop-in session to support Isle of Man charities
Fundraiser to keep St John Ambulance emergency fleet on the road
Ayre and Michael MHKs request meeting with commissioners over rates
Data breach impact rises sharply as cyber incidents affect thousands on Isle of Man
Comments
Add a comment