A big exhibition in Douglas today aims to open the eyes of local residents to the huge variety of events, experiences and places to go in the Island, year-round.
Last year's On Your Doorstep event, the first time it was held, saw 1,800 people through the doors on one day.
Latest government figures show visitor spending rose 8.7 % in 2011 compared to the previous year, to around £98 million.
Visitor numbers were also up by almost 12,000, a rise of more than 4%, with growing numbers of friends and relatives of Manx residents taking breaks here.
On Your Doorstep is at the Villa Marina from 11am until 4pm today (Saturday) and is free.
Acting head of tourism Michael Doherty says it's an important corner of the market:
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