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It's a case of the slogan remains the same for this year's TT road safety campaign - 'Stay Alert, Stay Alive'.
Posters showing real accidents from previous years are being used to drive the message home.
Head of the Roads Policing Unit Inspector Mark Britton says the force is realistic in its aims as far as TT road safety is concerned (play audio file):
Meanwhile, the Mountain Road will again be one-way for the duration of TT fortnight, following the success of the arrangement in recent years.
Almost 3,000 take part in Pilates world record attempt at Knockaloe
Record for largest ever class remains unbroken, but crowds achieve separate accolade
Ben-my-Chree sailing cancelled due to 'technical issues'
All Manannan journeys are going ahead as planned
81 'unsafe squishy toys' seized
Parents urged to check for unsafe items
Manx Utilities open 'prior information notice' for Garff Sewage Treatment works
It says it's not a 'competitive tender process' at this stage