The message to bikers heading to the Isle of Man for TT this month is Respect Our Roads!
That slogan will front the annual road safety campaign for the festival, launched yesterday by the Department of Infrastructure and police.
For the first time the campaign is endorsed by current riders, with local TT stars Conor Cummins and Dave Molyneux backing efforts to reduce casualties over the fortnight.
Leaflets and banners will soon appear urging all drivers - resident and visiting - to drive responsibly and stay safe by respecting the roads.
Infrastructure minister David Cretney hopes the rider endorsement will 'hit the spot' among fans:
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