It's World Mental Health Day, and Samaritans throughout the British Isles are using the occasion to try and bring an end to what they call 'the stigma attached to mental illness'.
The charity wants the media to change the way mental health issues are reported, as it believes this is the main factor in determining the way society forms its opinions.
It is believed that once public opinion starts to change, mental health sufferers will find it easier to integrate into society, after they have been successfully treated.
Director of the Isle of Man branch of the Samaritans Clive Dugdale (pictured) hopes suicide rates on the Island continue to fall:
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