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Stuart Baggs found a new name for himself last night (Wednesday) on the BBC’s reality show The Apprentice.
The Manx resident hoping to become Lord Sugar’s next winner managed to survive another week on the show by selling crisps in Germany.
His team won the challenge after travelling to Hamburg and taking the most orders for snacks from continental outlets.
But, after trying out his language skills, he abandoned 'Baggs the Brand' in favour of something a little more Teutonic:
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Steve Curphey is currently chair of Ballaugh Parish Commissioners