Isle of Man Tourism is targeting TT visitors, trying to encourage them to also come at different times of the year, and bring friends and family.
It also says according to its research the Island is currently seen as a short break and outdoor pursuits destination in the main.
Speaking live on Mandate on Manx Radio today, Head of Tourism Angela Byrne said that needed to be tapped into:
Chief minister proposes issuing new MiCards to those who can't open bank accounts
Chief minister puts forward amendment in Tynwald
Timeline for new CRHS 'a bit tight', says education minister
Hopes work could start by the end of 2026
More details about MiCard replacement could be revealed today
Chief minister asked for debate on the payment method to be adjourned overnight
New scheme hopes to help autistic adults on the IOM find their place in society
Neurotribe will provide opportunities to spend more time in the outdoors
Residents 'must make voices heard' on new Ramsey Harbour flood defence proposals
Commissioner Juan McGuinness says plans need to be in place to protect homes on the quay
