Isle of Man Tourism is targeting TT visitors, trying to encourage them to also come at different times of the year, and bring friends and family.
It also says according to its research the Island is currently seen as a short break and outdoor pursuits destination in the main.
Speaking live on Mandate on Manx Radio today, Head of Tourism Angela Byrne said that needed to be tapped into:
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It says it's not a 'competitive tender process' at this stage