Retailers in Ramsey are hoping a new initiative will help attract customers to the town in the run up to Christmas.
The Ramsey Chamber of Commerce has commissioned a four page A4 booklet which will contain special offer vouchers for use in named stores over the next few weeks.
Chairman of the chamber, Chris Blatcher, says the use of vouchers or coupons to drive customers in to stores has been a major trend in the last year or so and the chamber has made the decision to drive its annual advertising campaign around this concept.
The booklet also contains information about Christmas events in the town.
15,000 copies will be distributed around the Island on Monday (November 21).
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