'Kill your call, not someone else' is the hard-hitting slogan chosen by police in the Isle of Man, for a new road safety campaign which starts today.
It's their latest attempt to stop people using their mobile phones while driving.
Police say the cost of a 'hands-free' kit or bluetooth headset is a lot less than a fine from the courts, or the psychological burden of injuring or killing someone.
Inspector Mark Britton has this warning for motorists who use their mobiles while at the wheel:
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Figure down just over 1,500 compared to 2025