Visitor numbers could stagnate unless action is taken
All involved in the Island's tourism industry must prepare to meet changing demand - if visitor numbers are to grow.
That view from the Island's Self-Catering Association, after the launch of a new four year strategy to promote the Island as a destination.
It's been drawn-up by tourism chiefs and a group of private sector tourism providers, who've been widely consulted.
The document analyses current trends and targets groups of people and types of holidays which could expand the sector.
Self-Catering Association chair Sara Richards is on the steering group.
She says the warning that visitor numbers could stagnate by 2020 unless swift action is taken must be taken seriously:
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