Visitor numbers could stagnate unless action is taken
All involved in the Island's tourism industry must prepare to meet changing demand - if visitor numbers are to grow.
That view from the Island's Self-Catering Association, after the launch of a new four year strategy to promote the Island as a destination.
It's been drawn-up by tourism chiefs and a group of private sector tourism providers, who've been widely consulted.
The document analyses current trends and targets groups of people and types of holidays which could expand the sector.
Self-Catering Association chair Sara Richards is on the steering group.
She says the warning that visitor numbers could stagnate by 2020 unless swift action is taken must be taken seriously:
'Divisive' clause five removed from new local authority legislation
Campaigner urges Island to pilot recreational cannabis scheme
Funding model 'constraining' ability to tackle heritage 'critical maintenance backlog'
Ramsey Commissioners appeal for help after fly tipping incident
Pothole claims cost department thousands